Real Flower Business

About Alison
Alison Ellis is the founder of realflowerbusiness.com, creator of Flower Math, and author of Falling Into Flowers, A step-by-step guide to today’s modern wedding business. She’s a floral designer and educator who teaches florists around the world how to increase their income and find more freedom in their small business with honest, actionable strategies and step-by-step courses.

Alison graduated from the University of Vermont in 2000 with a Bachelor of Science in Plant and Soil Science and a minor in Small Business. She trained in flower shops for 9 years, worked on an organic flower farm, and has been running a home-studio floral business for over 20 years. Alison understands the challenges that floralpreneurs can face when growing a business on your own!

Teaching Style
Everything Alison teaches is designed to serve as a roadmap so that florists can confidently take action on the business side of their flower business. Her online courses include a mix of videos and downloadable templates that are designed to be self-paced and easy to access any time. If you need to revisit the content, it’s available to you 24/7, and she’s always an e-mail away if you need additional support along the way.

Design Aesthetic
As a wedding florist, Alison’s aesthetic is driven by the desire to fulfill the customer’s wishes and make vision boards come true.