The Floral Portfolio Framework

Teacher

Your portfolio strategy is the foundation of whether or not customers want to buy your flowers. It’s time to level up.

Who is this for?

Both event florists and retail florists who want to do everything they can to attract better clients and make more sales.

What information you’ll get access to within the Framework:

Identifying your ideal client, so your portfolio strategy attracts the right person
A floral portfolio strategy that includes how to structure your portfolio on your website, what to include and what to NOT include.
Guidance on creating your “signature look” which is what will gain the trust of potential clients
Photography guidance for iPhones AND cameras using natural light
A floral design class showing you how to create a still life on a regular basis using items that are easy to source and how to photograph it
Insight on how we create beautiful imagery that sells our services to clients within Flowering Minds and Color Theory Design Co
A studio lighting class showing you EXACTLY what lighting we use and where to place it for optimal results
An action calendar that gives you a monthly rhythm of when to take action to grow your business.

NOTE: This course typically sells for $197. It has been provided free of charge to Bloom Trust Co. members by Alyssa Lytle.

Course Features

Lecture 0
Quiz 0
Duration Lifetime access
Skill level All levels
Language English
Students 0
Assessments Yes

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Alyssa Lytle

Alyssa is a seasoned floral designer with an eventful flower journey spanning over 15 years. From her humble beginnings as a shop florist in bustling Chicago, she moved across the country three times, to Austin and Portland and is now settled back in Texas on the outskirts of Austin enjoying the sunshine and peaceful quiet of hill country.

Alyssa's heart beats for two things: floral design and empowering others in the industry through floral education and coaching. With unwavering enthusiasm, she has made it her mission to impart her knowledge and expertise to fellow florists, helping them unlock their creative potential and achieve financial freedom through the captivating art of floral design.

Although she loves the art of floral design, her deepest passion lies in guiding floral entrepreneurs in creating thriving businesses that harmonize with their desired lifestyles. Alyssa derives immense joy from equipping budding florists with the essential skills and strategic business insights needed to flourish in today's competitive floral market. Her teachings go far beyond mere design techniques; she nurtures each individual's unique design voice, ensuring that their businesses not only bloom, but flourish.

Through her transparent and robust educational platform, Flowering Minds Education, Alyssa conducts monthly online classes focusing on sustainable design techniques and business strategies relevant to the current market. She loves hosting a site where she can connect like-minded florists to one another, nurturing the industry through connection and community.

When Alyssa isn’t engrossed in art and business, you can find her hiking in the sunshine, swimming, eating sushi, and exploring new places with her husband (and business partner!), Brian, and her son Django.