Holly Heider Chapple Flowers

About Holly
A dedicated mother of 7, wife and entrepreneur, Holly is the creative visionary behind Holly Heider Chapple Flowers. A longtime resident of Loudoun County Virginia, Holly is a highly recognized and sought after floral designer whose work has been published in countless prestigious publications and top industry blogs. With over 28 years of successful business experience behind her, Holly now serves as a teacher, speaker and mentor for other professionals in the wedding industry. She currently sits on a trend report board with industry leaders, owns and operates Hope Flower Farm and has launched her own product line with Syndicate Sales. Her innovations and creativity are inspiring the world of floristry. Based on her incredible and unique sense of style, the term “Hollyish” emerged in 2011 as a way of describing designs that possess the elegance, beauty and creativity of those designs that leave Holly’s studio.

Armed with a strong desire to help other floral designers and event professionals be successful, Holly established the Chapel Designers (a division of Holly Heider Chapple Flowers) in 2010. This international network of florists and event designers has gathered in places across the world including New York City, California, Australia, London, and Scotland to collaborate, learn, and create.

What started as a desire to network with other like minded business owners has blossomed into an incredible group of professionals comprised of longtime designers, up and coming designers, and people just starting their design journey. The Chapel Designers is growing every day and is proud to have members from all over the world. Having raised 7 children, and recognizing her most important life role as a mother, Holly appreciates also being known as the “Flower Mama” throughout the world of floristry.

Holly’s signature characteristics are quality, clarity of vision and an impeccable eye for design. Remaining dedicated to quality and freshness of design and attentive service has allowed Holly Heider Chapple Flowers to be recognized over and over again for exceptional products and client experiences while maintaining an unrelenting desire to drive industry trends.

Teaching Style
My classes are intentionally approachable but power packed with all aspects of running a sustainable business. We cover design, flower sourcing, mechanics, marketing, and business.

Design Aesthetic
Holly’s designs are typically loose and airy with unique blooms and bits from her personal gardens. Holly’s designs are known to have rich color combinations that inspire new color palettes in floristry.